It depends on multiple factors: landing weight, weather(wind, temperature, rain...), runway conditions(wet, dry), runway length(where you want to vacate runway, or full runway), airport altitude, airline...
If you are heavy, you need bigger force to stop you(air resistance from flaps, slats and air brake, brakes, thrust reversers), if you have tailwind, you will have bigger speed, again you need bigger force to stop in the same runway length. If runway is wet, traction is lower, so you will need to use alternative methods to slow down(thrust reversers, flaps, slats, air brake) because brakes won't produce force as big as on dry runway(you would need longer runway). On higher altitude airports you need higher approach speed to maintain lift, again bigger force needed. Also every airline can establish individual procedures. In some countries just as @Andrew H. sayed, it's prohibited to use reversers in case it isn't really needed for safe landing.